The Nissan Magnite subcompact SUV concept was unveiled a few weeks ago. It is undoubtedly a concept with bold design and looks contemporary too. Nissan shed some more light on the design philosophies that helped shape the Magnite concept. The Nissan Magnite has been designed with three Japanese values that are Kabuku, Sui and Inase. In Japanese speak, Kabuku means pioneer and a game-changer, Sui stands for purity of purpose and Inase means energy which is dynamic and vibrant. And the photos of the Magnite so far, do convey the themes on which it was designed and built. The Magnite was designed by Nissan’s global design team but incorporated suggestions and insight by the Indian team from Nissan Design Studio in Chennai.
Kei Kyu, Future Design Director, Nissan Motor Corporation said, “We closely studied Indian and Japanese cultures for a car whose design sensibilities bring together the best of both worlds. In the process, we found compelling inspirations that resonate with the modern urban consumer’s personality and dynamism. The Nissan Magnite concept is the true spirit of India on wheels.”
Rakesh Srivastava, Managing Director, Nissan Motor India Pvt. Ltd. said, “We are pleased to share the story of Nissan Magnite concept. It is a true reflection of Nissan-ness and a testimony to Nissan’s SUV DNA spirit of relentless innovation and Japanese engineering. It is designed in Japan keeping in mind the requirements and aspirations of Indian and global customers with the philosophy of ‘Make in India, Make for the world’.
Recently, Nissan released the photographs of the interior of the Magnite concept and it is incomplete contrast with the exterior. The interior design takes a minimalist approach and is nicely done. The dashboard looks clutter-free with a 3D honeycomb structure finish, while the trapezoidal air vents do look different. The official images also reveal a dual-tone black and red theme across the cabin while also highlighting the space.
The Nissan Magnite subcompact SUV will be launched in India in early 2021. It will go up against the likes of the Kia Sonet, Tata Nexon, Hyundai Venue, Maruti Suzuki Vitara Brezza, and the upcoming Toyota Urban Cruiser.