Mahindra Atom Quadricycle Launch Postponed, Expected to Go on Sale in 2021

Mahindra surprised everyone in January this year when it confirmed the launch of its first quadricycle which was scheduled for this year. We even got a chance to see the Mahindra Atom later in the Auto Expo 2020 where visitors got a chance to take a ride in it within the Expo Mart premises. We in fact, even got behind the wheel of one, just to tell you what it like is. However, it expected to go on sale in the third quarter of this year, however, like many other plans, even this launch pushed ahead.

Speaking to Siddharth Vinayak Patankar, Editor-In-Chief, carandbike on the Freewheeling With SVP webisode, Veejay Ram Nakra, Chief of Sales & Marketing- Mahindra said, “Both the products (eKUV100 and Atom) was in the short term horizon, definitely in this financial year. So clearly given that testing, validation, the supply of parts get affected, there would be some time delays. We are looking at everything possible we can do to recover that lost time. But having said that, yes! There would be some delays.

The production-spec Mahindra Atom assembled at the company’s Bengaluru plant from were all low voltage models are rolling out. Going by the classification of quadricycle vehicles, the Atom has a power output of less than 15 kW, and the top-speed limited to 70kmph. Mahindra has so far invested Rs 150 crore in quadricycles and Rs 250 crore in a new assembly line at its Bengaluru plant. It also plans to invest Rs 500 crore in its Bengaluru based R&D center.

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